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  • Writer's pictureBarker Production

Commercial Video Production : Color Palette Analysis Part 1

Updated: May 13, 2022

We feel that color palette is so important to the overall of a video, both aesthetically, but also psychologically and in terms of communication of your message. It's such a subjective thing that not only conveys a style, but also has deeper subconscious effects. Of course the choice of locations, and the color of your lighting, your art, props, and wardrobe impacts this, but you can also do a lot with colorgrading after the video is finished. I typically prefer a simple palette with 2, 3, or 4 distinct colors. Here are some key shots from some of our favorite projects, and a simple analysis of the colors in the frame:

Taiwan Taipei Video production commercial film producer director cinematographer videographer fixer digital marketing agency preproduction production postproduction Video interview photo photographer creative agency studio video production Taiwan Taipei Kaohsiung Taichung Taijung Taibei animation corporate film color colorgrading 巴克影像台北台灣影片製作公司 制作 影片 剪接 後製 宣傳影片 商業攝影、廣告、拍攝、行銷影片、產品簡介影片、企業形象影片、微電影、紀錄片 創意 影像 創意 影像 台灣 導演美術指導訪談廣告影片後製作新北市

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