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Commercial Video Production: TVC and online for Hitachi!

Updated: 6 days ago

It's always fun when we get to shoot with delicious food, so we were excited to get started on a tv commercial and various online versions for this fancy new Hitachi oven. They wanted something light and beautiful, perfect for the summer promotion. After debating various shooting options, we decided on a location, a story option, and a very classy model. We shot at a photo studio in Taipei, with a kitchen set built into it for one day in October, 2020.



This is a fun behind the scenes video:

Here are some stills from the final video:





We ended up doing many different versions of the edit, including 15 second, 30 second, 40 second, and a long version, as way as vertical versions and squares versions in addition to the standard 16:9. Here is the final long version:

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