We recently developed and produced an exciting campaign for one of our regular clients, GOGORO, featuring super cool Taiwanese celebrity Dizzy Dizzo. Our goal was to create an online commercial, a TV commercial, and a series of key visual photos to be used for online promotion and in-store use.
We wanted to push the commercial more in the direction of an edgy cosmetics campaign, in the style of Tom Ford, Chanel, or YSL, rather than a traditional car or motorcycle commercial. Pulling from a wide range of references and inspirations, and key words from the Gogoro team, we developed a storyboard and shooting script for the project. Here are some key shots from the finished commercial:
This is a quick look at the steps from raw file, to colored file, to retouched file, to the final clip including compositing of video and animated elements.
Here is the finished commercial: